What is a Boutique Hotel?

About Travel’s luxury travel expert Karen Tina Harrison created a comprehensive list of characteristics that make a hotel, “boutique” (June 2015). Unlike the term “luxury hotel” which can be applied liberally to hotels of many shapes and sizes, Karen writes that the definition of boutique hotel is much stricter.

So we aim to answer the question:

Is Treasury on Collins a Boutique Melbourne Hotel?

A Boutique Hotel Is Intimate in Size

That’s the #1 defining feature of a boutique hotel. No more than 100 rooms and not too few either; anything below 10 rooms might be considered a bed and breakfast. Treasury on Collins has 95 rooms and has an air of intimacy, familiarity and welcome.

A Boutique Hotel Is an Independent Hotel (or Feels Like One)

A boutique hotel strives to be one-of-a-kind. It could be independently owned or a member of a luxury hotel association, but this characteristic of the boutique hotel is more about the independent attitude of the hotel.

Treasury on Collins is a stand alone boutique hotel and is not part of a chain like many others in Melbourne. That means special attention is paid to the details and it shows from the moment you enter the foyer.

A Boutique Hotel Usually Has a Bull’s-Eye Urban Setting

A boutique hotel is smack in the centre of the action of the city. The ambience of the city becomes part of the hotel environs. With access to the wonderful attractions and everything that makes your visit unique.

Treasury on Collins is located on Collins Street right in the middle of the city, close to Melbourne’s attractions, entertainment and transport hubs. Only 500m to some of Melbourne’s best shopping at Bourke Street Mall, a short tram ride to the National Gallery of Victoria and the Arts Centre of Melbourne. Plus sample some of the best coffee in the world amongst the beautiful and historic laneways Melbourne is famous for.

A Boutique Hotel Offers Ultra-Personal Service

A smaller hotel means better service. Hospitality becomes its mission instead of just rotating guests through. On Tripadvisor, Treasury on Collins has a score of 4.5 and a quick scan of the reviews reveals many happy guests pleased with the level of service, facilities and location. Treasury on Collins provides some great included extras, like the highest rating for quality of wifi in Melbourne hotels. Plus free access to Netflix in all rooms is a definite bonus.

A Boutique Hotel Focuses on F&B (Food & Beverage)

You can count on a boutique hotel to house an outstanding restaurant and bar. Treasury on Collins is no exception with their in-house restaurant The Bank on Collins. Try some modern Australian cuisine for breakfast, lunch or dinner.

And here’s a bonus one we think Karen missed:

A Boutique Hotel Excels in its Architectural Design and Interior Style

Far from homogenous, the architectural features of boutique hotels make them an inspiring place to be. Whether that’s beautiful heritage buildings or the latest and greatest architecture to delight and impress.

Treasury on Collins surpasses many in the boutique accommodation category with its charming building. It was built in 1876 to house a bank and had a depression-era expansion. The top three floors were added, which are cleverly inset from the original two floors and match carefully with the materials and design.

The incredible interior, guest lounge and restaurant area give a nod to the building’s past, while giving careful thought to welcome guests of today.

Treasury on Collins Apartment Hotel ticks a lot of boxes when it comes to being boutique. If you are looking for a boutique hotel in Melbourne, look no further.

March 22, 2017
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