Are you Spring Cup attire ready?

13 October

The race that stops the nation is also not only about the race but the fashion on the field. The first Melbourne Cup race may have commenced in 1861 at Flemington Race Course but did you know it wasn’t until the 1960’s that fashion was introduced to entice more women to attend the races? ‘Fashion on the Field’ competition was then launched in 1962 and year on year race goers are spending big dollars to impress and win major prizes.

While not everyone attends to compete in the fashion stakes, there are themes to each race event and here is a refresher before you go shopping.

Derby Day – Classic black & white

Melbourne Cup Day – Stand out in the crowd, it’s all about colour and fun

Oaks Day – Sorry gents but this is ALL about the ladies today in girly floral pastels

Stakes Day – Traditionally known as family day, the limelight goes to the little ones. Attire is more relaxed but don’t relax on the bold colours

Where to shop here in Melbourne?

Ladies
St Collins Lane for international designers (Reiss London)
Emporium for Australian fashion designers (Alice McCall, Camilla & Marc, Scanlan & Theodore)
Jack and Jill Millinery
Luisa Leather Boutique for discounted designer shoes

We haven’t forgotten about the gents
Calder Sartoria in the iconic Nicholas Building for bespoke pieces
Lord Coconut for the man who likes things all quirky
Swensk for their minimalist style, ideal for Derby Day
PJ Johnson for that perfect suit

Do

Be comfortable
Bring a pair of ballet flats for the weary feet
Stay hydrated
Plan on how to get there and back by public transport
Be prepared for Melbourne’s four seasons in one day

Happy Spring Racing Season!