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Top 3 Perceptions that third party websites are better

Book direct on our hotel website

11 August 2017

We don’t blame our guests for being confused with the number of third party hotel websites such as or expedia, who are all in the market offering the same or similar products.

What is the best rate that offers the best value you often wonder? We can honestly tell you that the best value will always be obtained by booking directly with us.

So what does ‘book direct’ really mean? It means making a reservation on our official hotel website or by calling or emailing us. It’s that simple, so why do guests still book through a third party website?

#1 The website is easy to use (or find)
Huge advertising budgets have been invested to make these third party accommodation websites  sell sell sell and that they do well.  Their websites are sophisticated and easy to navigate, plus they offer filtering systems.

An independent boutique hotel like ourselves doesn’t have massive advertising budgets to compete with large international online travel agents.  This means that when people search for our hotel online they may think they are on our website but in actual fact they have landed on a third party accommodation website, giving potential guests the impression doesn’t exist, but of course we do (You’re actually on our hotel website now).  The third party accommodation websites sell what WE give them but did you know we regularly offer UNIQUE offers to our direct guests and subscribers such as special packages that may include upgrades with luxury inclusions such as massages, Molton Brown products or shopping vouchers? Oh yes we do.

We are continuously updating our website to ensure the booking process is a fuss-free experience and we also have a reservations department who are happy to chat to you and make a booking should you encounter any issues.

We’re not robots, we have an amazing team of people here at Treasury on Collins who know the hotel inside out and can recommend a room type to suit your needs. Perhaps a room facing Collins Street or if you’re here for business then a room with a large working desk. Our apartment hotel suits a wide variety of travellers and by talking to us, we can cater for your needs.

#2 ‘Online travel agencies typically have the best price’
Don’t get us wrong, we like working with third party sites as they have helped us grow our business and reach global international markets. However, the perception that they offer the best price is not always the case. We can ALWAYS provide you with the lowest rate guaranteed. Plus when you book directly with us via phone or email or on our hotel website and use the code ‘perks’, the best rate you will see will always be better than the rate obtained from a third-party site and in addition, extra FREE perks that come with it too. Free perks including continental breakfast, priority for upgrades, wine at Afternoon Wine Down with complimentary top-ups, early check-in and late check-out when possible and a flexible 24-hour cancellation policy (except during special events) – these are the extras you’ll receive on top of the lowest rate. Did we get your attention?

#3 ‘I trust the brand’
We have come a long way since we opened the doors to Treasury on Collins and after 5 years of operations, we’re extremely proud of where we are today.  Our guests have ranked us in the top 10 hotels in Melbourne on TripAdvisor. We have both business and leisure guests who have stayed with us multiple times, some as many as over 20 times because they trust our brand and services but most importantly, our staff. You won’t get this intimate experience with a third party site.

No matter where you end up booking, every guest at Treasury on Collins will always be welcome and we’ll provide you with exceptional hospitality. All we ask of you is to compare before you book your next Melbourne hotel.

Remember to enter discount code ‘perks’ when booking at or call us on 8535 8535 or email